Description
The L’Oréal Professionnel Série Expert Silver Shampoo(500ml) is a professional-grade purple toning shampoo specially developed for silver, white, grey, and blonde hair. Powered by purple pigments, a Tone Neutralising Complex, and nourishing conditioning actives, it works in just one wash to cancel out unwanted yellow and brassy tones — restoring the cool, bright, luminous tone that makes silver, white, and blonde hair look freshly done, brilliantly clean, and stunningly beautiful. Think of it as a salon toning service — in your shower, every wash day.
Key Benefits
- Neutralises unwanted yellow and brassy tones in one wash
- Restores brilliant cool tones to silver, white, grey & blonde hair
- Tone Neutralising Complex precisely calibrated for silver and blonde hair
- Gently cleanses without drying or stripping toned hair
- Nourishing conditioning actives leave hair soft and manageable
- Boosts brilliant shine and luminosity on silver and blonde hair
- Strengthens and nourishes porous silver and blonde hair fiber
- Suitable for silver, white, grey & blonde hair — all types & textures









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